Videos of Harrah’s Virtual Concierge using new Microsoft Surface technology

Videos of Harrah’s Virtual Concierge using new Microsoft Surface technology

Harrah's casinos in Las Vegas Virtual Concierge using Microsoft Surface
Harrah’s Casinos will be among the first companies in the world to use a brand new table-top computer from Microsoft.

The new computer, called the Microsoft Surface, is straight out of the film Minority Report. You can see images, files and documents on the table-top screen, and then drag them around with your hands, just by touching them.

You can then move them around the screen, resize them, or manipulate them any way you want, exactly as you would if they were real life objects.

Better still, the Surface will recognize objects placed on it, such as digital cameras or mobile phones, and will let you move files into and out of those objects. Harrah’s envisages using the technology to load free slot-play to your account when you place your Total Rewards card on it.


Harrah’s will be using the new Microsoft Surface technology to create what it calls a Virtual Concierge, which it will debut in November 2007. The Virtual Concierge will let guests use the new technology to book concert tickets, get details about events and venues, see the menus at restaurants, book spa treatments and virtually visit off-site Harrah’s venues. They can then create itineraries for themselves based on the info they’ve collected from the Virtual Concierge.

“When visitors to Las Vegas choose to stay at one of our casinos, they can enjoy the amenities at all of them,” said Tim Stanley, Harrah’s chief information officer and senior vice president of innovation, gaming and IT. “Microsoft Surface is a great way to help our guests get the most out of their trips to Las Vegas by putting all the offerings and experiences we make available at their fingertips.”

Of course, success in Vegas means knowing all about your audience, and Stanley did add that he wanted to ensure the new technology was built to last. Thinking about using Surface in the Pure nightclub, for example, he said “they might dance on (the) table – Can it handle that?”

Microsoft has also signed a distribution and development agreement with slot-machine maker International Game Technology, meaning the Surface could be used for more than just information – it could add a completely new dimension to community gaming within the casinos. Stanley has already indicated that Harrah’s is interested in using the Surface for gaming or game-related activities.

You can see a video of Harrah’s new virtual concierge in operation below. Annoyingly, it’s only 20 seconds long, so there’s another video below that showing many of the features of the Surface in action.

According to Harrah’s press release:

Guests at Harrah’s Entertainment’s Las Vegas properties, including Caesars Palace and the Rio All-Suite Hotel & Casino, can explore the wide variety of dining, entertainment, night life and gaming experiences available at its network of area casinos.

Using the interactive virtual concierge in Microsoft Surface, guests can reserve tickets to an Elton John concert, review the menu at chic eatery Bradley Odgen, take a tour of the world-famous PURE nightclub, book a luxurious spa treatment or redeem Total Rewards loyalty program credits for a broad range of merchandise.

The virtual concierge can directly connect users to amenities available at any of Harrah’s seven Las Vegas casinos, allowing guests to “visit” multiple venues and plan their itineraries without ever getting up from their table.

[Source: Techenewsworld, LasVegasLasVegas, SeattlePi, embedded-computing]

One Response

  1. John M. Hewitt November 19, 2007 at 6:48 pm #

    “You know ya got to get to Harrahs!….Oh, Yea!”

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